Hey lovely,

In this episode, I sit down with Arzelle Van der Merwe, a fashion designer and educator who has spent the last year inside my Freedom Filled® Mastermind, building her business, Sew on & Sow Forth.

Arzelle has never followed the conventional path. She left South Africa, built a business and a life in Singapore, and we recorded this one together in Bali. Her whole way of making decisions comes down to one question: why not.

We talk about:

• The why not filter Arzelle uses when she doesn't get a clear no, just confusion
• What it looked like to sit with a scary decision for a year before she finally acted on it
• How a broken email automation almost felt like personal rejection, until she treated it as a data problem and grew her list from 170 to 680 subscribers in three weeks
• Why making the mistake is the fastest way to actually learn something, in business and in sewing
• How Arzelle hired her first team member this year, with a real job description, a real interview and an onboarding plan built around her actual gap
• Why being seen in community stops you spiralling alone with your own version of a setback

This one is for you if you're sitting on a decision right now and waiting to feel ready before you move.

Arzelle's question for you: why not. What is it that you're going to leave behind if you do it, or if you don't?

Xx Tracy

About Arzelle Van der Merwe

I’m a fashion designer, textile & fibre artist, and educator with over 20 years of experience in the creative industries. Originally from South Africa and based in Singapore for 13 years, I’m the Director and Founder of The Curious Collective, which houses Sew on & Sow Forth, SEWsimple, and The Curious Journal. Alongside lecturing in my earlier career, I also built a successful practice as a bespoke bridal and occasion wear designer, creating custom gowns and unique pieces that celebrated individuality and craftsmanship in South Africa.

I’ve lectured in fashion design for over 16 years, mentoring award-winning designers and leading sourcing trips to Hong Kong and Guangzhou, as well as global learning experiences in Tokyo, Frankfurt, Paris, and London.

My work blends technical expertise with a deep interest in arts, culture, and mindful making, through both in-person and online programmes that support creativity and confidence.

I’m also a Bernina Singapore Ambassador, a role that reflects my long-standing relationship with the brand and my belief in quality tools as part of good craftsmanship. I work behind the scenes as a backstage organiser and manager for Eco Fashion Weekend Singapore (we started it two years ago), where sustainability, and craftsmanship are central.

I am also Co-Chair for Arts & Culture 2026 for PrimeTime, a Singapore-based professional and business women's association, where I will host inspiring experiences that celebrate culture, and invite creativity into everyday life.

Outside of my work, I’m a wife to an amazingly supportive husband, Stephen, and someone who values a more intentional way of living. I love to travel, seek out cultural experiences, and draw inspiration from places, people, and everyday moments of making. Creativity, for me, is both a practice and a way of staying connected.

Connect with Arzelle:

• Website: sewonandsowforth.com
• Instagram: @sew_on_and_sow_forth

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 561 : From Confused to Committed: A Faith Led Pivot With Arzelle Van der Merwe appeared first on Tracy Harris.

Hey lovely,

I'm bringing you this episode from Bali, and I remembered to record it as a video podcast too, because I had a guest join me. It's a success story episode, and it's also a story of living witness and testimony.

In this episode, I welcome back Jessica Patra, a spiritual mentor, certified business and life coach, and now a TEDx speaker and new mother to her daughter Mia. Jessica was a longtime mentee of mine at a very high level, and I invited her back after we kept having the coolest conversations in my Instagram DMs.

Years ago, Jessica was a member of my Freedom Filled® Mastermind, and she declared out loud, with zero evidence yet, that she would one day speak on big stages and become an author. This conversation is proof of what happens when you keep sowing seeds long before you see any fruit.

She is in her era of the harvest now, the harvest of planting seeds for years and years. On the outside you could be tempted to think she's an overnight success, but she's certainly not.

The running theme of this episode is Be Do Have. Jessica has gone through every one of those stages, and now she's in the having season, which had to come from enduring the seasons before it.

We talk about:

• Why Jessica calls herself the Be Do Have person, and what that actually means in practice
• How becoming a mother forced her to audit her time, and why saying no started to feel easier, not harder
• The real cost behind her TEDx talk, Ritual is the missing heart of modern life: writing two full drafts and memorising 13 to 14 minutes word for word in her earliest, most sleep deprived postpartum weeks
• The daily internal coaching it took to feed the wolf that says you've got this over the one that says you're not enough
• Her dad's word, sabar, patience, and what it means to surrender to divine timing
• Why she honored the Balinese tradition of 42 days postpartum confinement instead of rushing back into the world
• Jessica being chosen as 1 of 12 TEDx speakers from around 140 applicants, and winning an International Coach of the Year award this year

This one is for every coach, creative, practitioner, and digital service provider who has a dream they are too afraid to say out loud yet.

My invitation this week is simple. Write down the one dream you have not spoken yet.

Trust the timing. Keep listening for how your own seeds come up.

Xx Tracy

About Jessica Patra

Putu Jessica Patra is an international award-winning coach, TEDx speaker, breathwork facilitator and spiritual teacher who helps women become the fullest expression of who they came here to be. Half Balinese and half Australian, Jessica's work brings together ancient wisdom, ritual, energy healing, personal development and modern leadership. She is passionate about helping women trust themselves, honour life’s transitions and create businesses, legacies and lives that feel deeply aligned. Jessica is also a new mother, trance channel and writer exploring the sacred, magical and unseen parts of being alive. Through her coaching, speaking and storytelling, Jessica shows women how the parts of themselves they once hid, silenced or survived can become the source of their voice, power and purpose. Her TEDx talk, Ritual Is the Missing Heart of Modern Life, explores why ritual, belonging and meaning are essential in our increasingly disconnected world.

Connect with Jessica:

• Website: putujesspatra.com
• Instagram: @putujessicapatra

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 560 : How Jessica Patra Became a TEDx Speaker in the Middle of New Motherhood appeared first on Tracy Harris.

This episode is a little different.

It's a real, unscripted coaching call recorded live inside my Social Method Society® membership, and the woman on the other end of it is Alicia Sutton.

Alicia is a former media lawyer and professional actress, now a communication coach, and she hosts her own podcast, You’re Allowed! On this call she asked me a question so many of us are quietly asking ourselves: how do I hear my heart over my head, and how do I trust myself enough to act on it quickly?

What happened next became the whole episode.

Through a handful of strategic questions, Alicia coached herself into a breakthrough, live, on the call, in real time. She uncovered a belief she didn't know she was carrying, that having fun and getting paid can't coexist, and a family rule that says you're not allowed to rate yourself. By the end of the call she realised she'd quietly avoided sharing a recent speaking win, and she named a wound from years earlier that she'd never told anyone about, not even herself.

Here's what we cover:

• The emotional payoff framework, every avoidance is moving you towards pleasure or away from pain
• The red car, green car theory, and how your brain filters the world to match a belief you've already decided on
• Why the people you fear judgment from are actually the minority, and the real cost of the business you want
• My own practice around what I choose to share on Instagram versus my longer form content
• The Three R's, recognise, release, replace, the repeatable process for moving through avoidance instead of staying stuck in it

If you've ever caught yourself making a logical case for not posting, not pitching, or not sharing a win, this one is for you. Listen for the moment Alicia finds her payoff, and ask yourself if you're doing the same thing.

Press play on this week's episode to hear the whole breakthrough, and find Alicia on Instagram @aliciajanesutton or on her podcast, You're Allowed.

Connect with Alicia:

• Website: aliciajanesutton.com
• Podcast: You’re Allowed!
• Instagram: @aliciajanesutton
• LinkedIn: Alicia Jane Sutton

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 559 : Why You Keep Avoiding The Thing You Want: A Live Coaching Breakthrough With Alicia Sutton appeared first on Tracy Harris.

Hey lovely,

In this episode I am getting really honest about what it actually costs to step into your CEO era, because it is not just a cool, fancy term you post about. It is a bill, and I have paid it at every single level of my business.

I walk you through what your CEO era is going to cost you, and what it is going to require of you in return.

What it costs you:

• Your comfort, because deciding from your future self instead of your current circumstance feels unfamiliar
• Your plan B, because full commitment with no safety net is what makes you figure it out instead of quitting
• Money before it makes sense on paper, and the safety of playing it safe
• Certain conversations, relationships, and sometimes an old version of yourself

What it requires of you:

• No decisions when you are dysregulated
• Leading from your future self
• Rest as a leadership strategy, not a reward
• Calculated failure, a strong body, and daily intentional mindset work
• Keeping the promises you make to yourself, and surrounding yourself with the right room of people

I share my own story about investing in my first mastermind well before it made financial sense, my ongoing nerves before a hard gym class, and a pattern I can trace all the way back to high school.

By the end of this one, I want you to sit with the cost or the requirement that felt the most edgy for you. That edgy one is usually the one holding your biggest opportunity.

Takeaway: growth is not comfortable, and the discomfort is not a warning sign, it is the price.

This week there is no pitch from me, just an invitation. Write down what your CEO era is asking of you right now. You do not need to make it fancy, just make it honest.

Xx Tracy

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 558 : Your CEO Era: What it’s going to require of you appeared first on Tracy Harris.

Your business was built for a version of you who no longer exists.

And she is never coming back.

This one is a story before it is a teaching. Three years ago I fell madly in love with my business again, and for the two years before that I was frustrated almost every single day. One of my core signature offers was built around Instagram, and my messaging kept filling my membership with women who wanted a bigger following fast, often without a structured business or an offer worth buying underneath it. My messaging asked for exactly who was coming. So that is exactly who came.

I knew the whole time what I needed to do. I complained to my husband about it more times than I can count. I still sat in it for two years.

So before you decide something is wrong with you, that you are not disciplined enough or focused enough or built for this, run these five diagnostics instead.

In this episode:

• The five reasons your business stopped feeling fun, and why almost none of them are a you problem
• Reason 1: you designed the offer in a burst of creative energy, in a season with different hours, different energy and a different appetite. The design stayed put. Your life moved
• Reason 2: your business quietly became your whole personality. The Saturday friends, the hobby, the drawing, the dancing, all deleted one by one
• Why a woman with an already beautiful, full life brings completely different energy to her work
• Reason 3: the urgency audit. If something feels urgent, it most often is not. You wrote every one of those rules yourself
• Reason 4: your quiet, unglamorous, actually profitable week measured against someone else's best month ever
• Reason 5: you have grown and the business has not caught up, and the three fears that keep you loyal to the last version
• Why you are not stuck. Stuck would mean the door is locked. The door is wide open
• The two questions that start the redesign

This is your permission slip. Your business is allowed to move when your life does.

One of the five is almost certainly yours.

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 557 : 5 Reasons Your Business Stopped Feeling Fun (And Why It Is Probably Not You) appeared first on Tracy Harris.

Last week I booked a free Pilates class with a group of friends, and what happened once we were all on our mats taught me more about customer experience than most business books I have read. Nobody told us the class was being filmed for marketing. It was announced as a condition once we were already in the room, and the way the studio handled the moments that followed holds a lesson for every business owner.

In this episode I walk you through exactly what happened, not to throw anyone under the bus, but because it is the perfect chance for all of us to ask: where are we making our customers feel like that?

Here is what we cover:

• The full Pilates story, including the micro expression I caught the moment the owner walked in
• The Triangle of Death, a framework I learned from my friend George Bryant, and the three deadly customer experience mistakes it names
• The ego journey: when your business makes the interaction about what you need instead of what your customer needs
• The fire hose: overwhelming new customers with too much, too soon
• The zone of doubt: the silence that leaves people feeling unseen after they say yes
• Why the absence of complaints is not the presence of consent, and why most women will sit through discomfort rather than risk being labelled difficult
• Three small recovery moves from Dale Carnegie that turn a mistake into a raving fan: admit it quickly, see their point of view, validate their feelings
• Your customer journey audit for the week, plus episode 502 as your practical follow-up

Every business gets it wrong sometimes. Mine does. Yours will. It is never the setback that decides whether a customer stays or leaves. It is always the comeback, and the comeback is fully within your control.

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 556 : The Free Pilates Class That Went Very Wrong (A Real-Time Lesson in Customer Experience) appeared first on Tracy Harris.

Hey lovely,

I want to tell you about the day I ugly cried at the clothes horse. Not a little tear, the full shaking, can't catch your breath kind of cry. It had nothing to do with the laundry.

Two weeks earlier I'd launched my first online membership and gone from $0 to $15,000 a month in recurring income, off a single four day launch. Before that I had a business built on one on one coaching, Instagram audits and a launch based course. It made good money, but it was a feast and famine roller coaster. Every dollar needed a new launch or a new client conversation to unlock it, and that is not freedom-filled®.

In this episode I share the full story behind that moment, and the principle that changed how I build businesses for good: unpredictable income is not a sales or skill problem, it is a business model problem. And the way you fix a model problem is by building a different model.

What we cover:

• Why I launched my first membership terrified, and before it was even built
• How to spot the ongoing need in your audience that becomes the seed of your recurring offer
• How I scaled that one membership to $400,000 in 12 months (and eventually over $4 million) using my Freedom Filled® Webinar Launch System, on repeat
• Why most plateaus are not a marketing problem, they are a complexity problem
• Why simplifying to one offer, one message, one launch system comes before you try to scale further

If your income goes up and down and you have been telling yourself it is because you are inconsistent or bad at sales, this episode is for you.

Xx Tracy

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 555 : Your Income Depends On Your Business Model appeared first on Tracy Harris.

Hey lovely,

If you have ever felt like your business starts every single month back at zero, this episode is for you. I am breaking down why the membership model is, hands down, the smartest business model for women building a business around their life, whether you are a coach, a practitioner, a creative or a digital service provider.

In this episode I cover:

• Why a membership means you start the month with revenue already secured, not at $0, and how that revenue stacks as you grow
• Why memberships let you focus on retaining and serving the people you already have, instead of constantly chasing new clients
• The wide range of niches where memberships are thriving right now, from health and wellness to therapy, parenting, hobbies and business coaching
• The simple maths behind $10K a month in recurring revenue, at different price points and member counts
• Why you do not need a huge launch to get started, and what it looks like to grow slowly and sustainably

I also share the story of a mentee who launched her membership with exactly one member and, just over a year later, is approaching 500. I tell you about a Freedom Filled® Mastermind client who grew hers 10 people at a time, around a young family and a capped work week. And you will hear about Jessica, a gut health naturopath in my community, who built a membership for mothers managing their children's eczema naturally.

If you have ever wondered whether a membership could work in your niche, or whether starting small is even worth it, this episode will settle it for you. If this got you thinking about building your own, I am running a free masterclass on creating a freedom-filled® membership. Come learn how it all works. Grab your free seat here.

Xx Tracy

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 554 : Your membership era – Why Women Are Creating Online Memberships appeared first on Tracy Harris.

I get asked this almost every week. A woman in my community, tired, fully booked, wondering if it is actually possible to build something that does not need all of her. So in this episode I am answering that with the most honest thing I have, my own week.

I work Monday to Thursday. I have had Fridays off since before I made a single dollar in my business. I take a week off every month, and I take December off entirely. None of that is a reward for success, it is the model I built from day one, and that model is a membership.

I walk through the three reasons I would tell any coach, creative or service provider to build a membership over a course or one-on-one work:

• Recurring revenue changes everything. A membership pays you at the start of the month whether you have launched or not, because you are not waiting to sell before you can serve.
• One offer means one message. Instead of spinning up new offers every time inspiration strikes, all of that creativity gets channelled into the membership itself, which keeps your marketing simple and your content unstuck.
• You can grow without sales calls. A live webinar launch a few times a year replaces a sales team entirely, and it frees up the rest of the year for serving your people instead of selling to them.

I also break down the retention numbers by membership type (content-only, community, coaching), share the screenshot my mentee Vanja sent me of her 2,000-plus member app, and walk you through the two-highlighter exercise I use with my own mentees to figure out what in your one-on-one work actually needs you, and what just needs structure.

Structure is what scales. Fewer offers, fewer funnels, fewer calls, less of you required in delivery, that is the business that gives you your life back.

If this got you thinking about building your own, I am running a free masterclass on creating a freedom-filled® membership. Come learn how it all works. Grab your free seat here.

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 553 : Why so many coaches are building memberships right now appeared first on Tracy Harris.

You do not need a big audience.

You do not need a slick launch, a webinar funnel, or perfect tech.

What you need is to commit in front of people who will hold you to it, and then personally invite the right-fit women who are already waiting.

This week I sit down with Ali Broinowski, founder of Cloth & Feather in regional New South Wales, and now The Curated Home Method. Ali came into the Freedom Filled® Mastermind at the start of this year with no online course and no experience launching a digital offer. She is now mid-delivery of her first cohort, and she is telling the truth about all of it.

Including the part where she opened the doors and nobody came.

This one is for the coach, the creative, the practitioner and the service provider who has been quietly sitting on expertise she has not packaged up yet. If you have ever wondered whether it is too late, Ali is 57 and just getting started.

What you will take away:

• Commitment beats intention. Life will always hand you a reason to put it on the back burner, so say it out loud to a room that expects you to deliver.
• A small warm list, personally invited, will out-convert a launch you are not ready for. 40 on the waitlist, doors open, silence, then one woman, then individual emails took it to 10.
• Aim for five in your first launch. Five is imaginable, and five is a real cohort.
• Use the strategies that match the size of business you actually have. Under 50 on a waitlist means you invite every single person yourself.
• Real beats polished. A brand new account, 37 unedited posts, one front facing reel filmed in the car at 4.30pm in bad light, and a community that grew from 50 to 4,716 people.
• Your buyers write your messaging. Launch on your best educated guess, then refine the promise from what your first cohort tells you they got.
• You do not have to be good at everything. Your highest value is the CEO seat, not the automations.

Before you go: have a think about what you would package up if it were not too late and you were not too far along. Then hit reply on the email, or send me a message over on Instagram at @tracyharrisco and tell me. That is the whole ask this week.

Connect with Ali:

Website : https://www.clothandfeather.com.au
Instagram : https://www.instagram.com/cloth.and.feather

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.

CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

LOVE THE MUMS WITH HUSTLE PODCAST?

Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

The post MWH 552 : How Ali Broinowski Built, Launched And Sold Her First Online Course At 57 appeared first on Tracy Harris.