MWH 562 : “The Less I Do, the More I Make”: Rosie Gaul’s Biggest Growth Year

Hey lovely,

I sat down on the couch with Rosie Gaul from Rosie Cakes for her second time on the Mums With Hustle® Podcast, and this conversation is proof of what happens when a woman gets ruthlessly clear on one thing.

Rosie has been in my mastermind for five years. This year she made the scariest decision of her business, she shut down the custom cake baking side of things, a revenue stream that was already working, to focus only on her membership teaching women how to bake and decorate beautiful cakes for their kids. The result, her revenue grew 78% and her gross profit grew 140%, in the same year she had more time, not less.

We talk about:

• Why cutting a working revenue stream grew her business instead of shrinking it
• How borrowing a webinar launch strategy from another woman in the mastermind, and getting help building out her selling slides, changed everything
• The identity shift from making a physical thing and handing it over, to sitting at a computer and planning launches, and why that took years, not a weekend
• The stranger on the plane who tried to guess her job and had no idea what to say when she told him
• How the margin she created showed up outside the business too, daily time to care for her dad after he left the home he'd lived in for 50 years, and a body recomposition that saw her body fat drop 7kg while her muscle mass went up
• Why she still can't fit in dessert most nights, except the one night she had Pavlova for dinner

This one left me so proud of her. Have a listen, and notice what your own one thing might be this week. What would happen if you focused there instead of adding another offer?

Watch it on YouTube: https://youtu.be/9_6i2LCdWKs

Xx Tracy

About Rosie Gaul

I'm mumma to two cray-ball kids, wife to husband Scootsie and a cake decorator who is helping mums cake it easy! I love being active – going to the gym, playing netball with the girls, or footy with friends and the kids. You can often find me on the boat, or bank, in summertime, sipping on an icy cold bevy while cheering the kids on, or behind the boat, trying not to injure my ankle attempting to waterski. I love to travel and can't wait to bring some more of that into our family life in 2025.

Connect with Rosie:

• Website: rosiecakes.com.au
• Instagram: @rosiecakescanberra

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