3 Instagram Musts in 2020
Woohoo! It's 2020 and if there's one thing I'm certain of it's that Instagram isn’t going anywhere this year.
The platform is only getting bigger and better for businesses, so now is your time to jump on Instagram and build your audience so you can get people moving from just knowing about you to actually doing business with you.
Today, I’m going to be sharing the 3 Instagram musts in 2020.
Now, grab your pen and paper, and let’s get into it!
Key Takeaways:
>> [0:44] The other day, I was chatting with one of my Social Method Society Members and she asked where she should be focusing on Instagram in 2020. So I thought I’d jump on the podcast and share the 3 Instagram Musts in 2020!
>> [2:09] There are two things that make you better at Instagram:
- Practice!
- Being in an environment where Instagram marketing is being taught and you’re in a community with other people who are doing this as well.
>> [2:47] If you’ve been waiting to join the Social Method Society, the doors will be opening again in February! You’ll be able to join us and start taking those steps and being the person who has a successful business according to your own definition of success. Go to socialmethodsociety.com and jump on the waitlist.
>> [4:28] The purpose of these three things is to start building your audience and getting people moving from just knowing about you to actually doing business with you.
1. Instagram Stories
>> [5:25] You can not be on Instagram in 2020 and not do Instagram Stories!
- IG Stories go for 15 seconds.
- You don’t need to be on camera.
- Instagram is always investing in this platform’s feature!
2. Collaborating on Instagram
>> [7:11] Embrace unpaid collaborations because it’s collaboration over competition, people!
>> [8:14] There are so many ways you can collaborate for free on Instagram. If you’ve never collaborated before, make a list of 12 different brands (personal brands of small businesses) that you want to collaborate with. This is one collaboration per month!
>> [9:03] The purpose is to expand your audience on Instagram. If the purpose is to expand, come up with a list that you can collaborate with to help you reach that end goal of growing your audience.
>> [10:40] You don't need to figure out HOW you're going to collaborate, just yet. It can be intimidating or scary to put yourself out there to work alongside someone because most humans fear rejection.
>> [12:48] If you’re interested in learning more about collaboration, click HERE. Another great episode to check out is episode 202 with Alice from Alice in Healthyland, which you can find HERE.
3. DMs on Instagram
>> [14:14] If you’re a personal brand or business owner and your DMs are switched off, you’re missing out on a lot of business.
- Turn your DMs on!
- You can build relationships and your network through Direct Messages.
>> [16:35] When your audience replies to your IG Stories, it does loads for you in regards to the Instagram algorithm!
The Wrap Up
>> [17:17] It takes TIME to learn Instagram, so these are my top three suggestions before you dive into all the other awesome aspects of Instagram.
>> [18:12] I hope to see you in the Society because these are the strategies that we teach inside the Academy! Go to socialmethodsociety.com and jump on the waitlist.
>> [18:35] Are you ready to take action? Pick one thing to focus on out of the three things listed below and do it:
- Introduce yourself in your IG Stories!
- Write down the 12 collaboration partners in 2020. Please take a picture and share it in your Stories tagging me @mumswithhustle so I can see it!
- If you’re someone who has had DMs off, start accepting those DMs.
>> [19:53] Which one are you going to do first? Head over to @mumswithhustle and let me know! Keep your eyes out for an IGTV about this episode and let me know what stood out for you.
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About Tracy
As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.
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