MWH 559 : Why You Keep Avoiding The Thing You Want: A Live Coaching Breakthrough With Alicia Sutton

This episode is a little different.

It's a real, unscripted coaching call recorded live inside my Social Method Society® membership, and the woman on the other end of it is Alicia Sutton.

Alicia is a former media lawyer and professional actress, now a communication coach, and she hosts her own podcast, You’re Allowed! On this call she asked me a question so many of us are quietly asking ourselves: how do I hear my heart over my head, and how do I trust myself enough to act on it quickly?

What happened next became the whole episode.

Through a handful of strategic questions, Alicia coached herself into a breakthrough, live, on the call, in real time. She uncovered a belief she didn't know she was carrying, that having fun and getting paid can't coexist, and a family rule that says you're not allowed to rate yourself. By the end of the call she realised she'd quietly avoided sharing a recent speaking win, and she named a wound from years earlier that she'd never told anyone about, not even herself.

Here's what we cover:

• The emotional payoff framework, every avoidance is moving you towards pleasure or away from pain
• The red car, green car theory, and how your brain filters the world to match a belief you've already decided on
• Why the people you fear judgment from are actually the minority, and the real cost of the business you want
• My own practice around what I choose to share on Instagram versus my longer form content
• The Three R's, recognise, release, replace, the repeatable process for moving through avoidance instead of staying stuck in it

If you've ever caught yourself making a logical case for not posting, not pitching, or not sharing a win, this one is for you. Listen for the moment Alicia finds her payoff, and ask yourself if you're doing the same thing.

Press play on this week's episode to hear the whole breakthrough, and find Alicia on Instagram @aliciajanesutton or on her podcast, You're Allowed.

Connect with Alicia:

• Website: aliciajanesutton.com
• Podcast: You’re Allowed!
• Instagram: @aliciajanesutton
• LinkedIn: Alicia Jane Sutton

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