The 7 Most Important Instagram Highlights for Entrepreneurs
I seriously love all things Instagram! You probably already knew that since I'm always releasing IG related podcasts like one of my personal favorite's 3 of your IG Marketing Questions Answered. One Instagram feature, I haven't yet done a podcast on are Instagram Highlights.
Instagram Highlights are a feature that many users are not taking advantage of. They are extremely valuable to your business because they allow you to easily curate and showcase the content you want users to see first and foremost when they visit your profile.
LET'S GET INTO IT
This episode is going to be really short, but super actionable! So grab your pen and paper because you'll want to take notes.
1. What Are Instagram Highlights
You can find an account's IG Highlights by seeing the circles on their profile under their bio. IG Highlights are little buttons that people can navigate through.
Here's a screenshot of mine for reference:
Key Points I Discussed:
What are Instagram Highlights?
How can you create a set of Instagram Highlights?
- Share the content first as a Instagram Story.
What should your IG Highlights look like?
- Use your brand colors.
2. 7 Most Important Instagram Highlights Ideas
Every brand should at least know about and start creating Highlights around the categories listed below.
Key Points I Discussed:
- This is your core content!
Shopping/Working With You
- Automate your Frequently Asked Questions
Behind The Scenes (BTS)
- Sharing BTS helps you build trust with your audience.
- This is one of the most important Highlights you can have! If you have a freebie that you use to grow your leads and sales, then you should definitely have a freebies Highlight.
Whenever you create an IG Highlight, you are creating and sharing content that is being turned evergreen.
What is one of these Highlights that you can go and action right now? I'd love to know! Send me a DM or comment on the IGTV of this episode (@mumswithhustle) telling me which one you're going to action.
If you aren't already leveraging the power of IGTV, learn why you should be HERE.
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As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.
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