How to Diversify Your Business with amanda lee
Creating your business from scratch is a lot like utilising a delicious new cake recipe. You know all of the ingredients to make your biz successful: a brilliant idea, a good logo with stunning branding, top-notch marketing, etc.
We’re just brave mums building empires with the tools and resources available to us. But what’s a mum to do you do when your business is flourishing and yet your creative itch is still not satisfied?
Do you start the recipe over and move onto your next venture? Oh, no. You diversify your current biz!
Today’s podcast is all about diversifying your biz! Our special guest mixed cake baking and decorating with an online learning site and a YouTube channel to create something splendid!
THIS WEEK'S PODCAST
Amanda Lee is a multi-award winning Cake Decorator and Instructor based in Adelaide, Australia. But that’s no surprise, really! Have you seen her cakes and cookies on Instagram? They’re gorgeous! Not only can Amanda create stunning edibles, she specialises in creating innovative cake designs and tutorials which she shares on Sugar Sugar Cakes' online learning site & Youtube Channel. Find out why you should also think about diversifying your biz in this episode.
Amanda is married to her best friend and biggest encourager, Henry. Recently, they've welcomed a bouncy baby boy into their ‘lil family!
Welcome to the virtual couch, Amanda!
WHAT YOU WILL LEARN
- How to use social media to market your biz and get in front of the right eyeballs
- The itch that caused Amanda to want to diversify her biz – *hint* you have probably felt the same!
- How to identify opportunities to help your biz grow and become more diverse
A LOW DOWN ON WHAT WE CHATTED ABOUT
- Amanda’s biz journey from start to finish!
- Sugar Sugar Cakes’ awesome social media marketing strategy! Amanda’s tips? Use eye candy (literally and figuratively!), network (collaborate with confidence!), and utilise hashtags (#MWHPodcast!).
- The moment Amanda realized she wanted to diversify.
- Diversification – Why? When? How? All your burning questions are answered!
WHAT'S NEXT FOR AMANDA?
Amanda is currently working on some really awesome cake tutorials & resources that include cool structures, new art-inspired techniques, foundational skills, cake-hacks, etc.
“I am always looking for better ways to cake, and that is being translated into the cake courses I’m currently working on.”
Keep on hustlin’ Amanda!
CONNECT WITH AMANDA
Website: www.sugarsugarcakes.com.au
Facebook: www.facebook.com/sugarsugar.designercakes
Instagram: www.instagram.com/sugarsugar_cakes
CONNECT WITH ME
Web: https://tracyharris.wpengine.com/
Facebook: https://www.facebook.com/Mumswithhustle/
Instagram: www.instagram.com/mumswithhustle
Twitter: https://twitter.com/MumsWithHustle
Biz Club: https://www.facebook.com/groups/mumswithhustle/
P.S. Love MWH Podcasts? Review me on ITunes!
About Tracy
As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.
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