MWH 178 : Leverage The Power of IGTV on Instagram

Leverage The Power of IGTV on Instagram

Back in June of 2018 there was a live launch of Instagram TV (IGTV) by Instagram… it was a huge launch and everyone questioned whether or not IG was going to be the same. The last time we felt this way about IG was when they launched IG Stories.

Flash forward and Instagram is now better than ever because of IG Stories and IGTV!

If you've ever wondered how you can use Instagram TV to grow your brand presence and business on Instagram, then this is one episode you do not want to miss!


I'm excited about this episode because we're talking about one of my favorite topics… Instagram! If you're interested in learning more about Instagram Marketing, consider listening to 3 Of Your Instagram Marketing Questions Answered.

During this episode, we're getting specific and diving the power of IGTV. There are so many ways for you to be using Instagram TV to grow your brand presence and business on Instagram.

1. The Low Down on Instagram TV

Truthfully, I'm an early adopter of really anything Instagram. I think IGTV is a great way to create more compelling content to engage your audience. Think about it… Engaging content is what social media is all about, so Instagram TV is SO worth utilising.

Key Points I Discussed:

What is IGTV?

  • Instagram TV.

What is the purpose of Instagram TV?

  • Allows content creators to upload high quality, long-form, vertical videos.

Why is Instagram always working on improving IGTV?
What are the average lengths of uploads?

  • A minimum of 15 seconds and up to 10 minutes for MOST accounts.
  • Some accounts are allowed up to 60 minutes.

2. Leveraging IGTV

I love Instagram TV because it provides business owners with the perfect opportunity to reuse and repurpose your video content and give it new life. In this section, I'm sharing how you can leverage the power of IGTV on Instagram.

Key Points I Discussed:

How have my IGTV views improved?
What is the significance of Instagram sharing a one-minute preview of your IGTV on your Feed?
What types of content can you share on Instagram TV?

  • Podcast snippets.
  • Recipes.
  • Reading your blog.

2. Pros and Cons on IGTV

I love keeping it real with you! So in this section, I'm going to share with you the pros and cons of IGTV. As always, I put a positive spin on any of the cons that I list out!

Key Points I Discussed:

What are the pros of IGTV?

  • Builds relationships faster.
  • Evergreen content.
  • Insights for your videos.
  • You can use hashtags on your IGTV when you share your video into your Feed!

What are the cons of IGTV?

  • The video formatting is vertical.
  • No filters.
  • No ability to add music or video effects. All of these things need to be done in other video editing apps.
  • How discoverable you are through IGTV.


If I have shared something here today and you've had some ah-ha moments, I'd love to know! Leave me a comment on my IGTV clip (@mumswithhustle) letting me know what stood out to you in this episode.


Web: www.mumswithhustle.com
Facebook: @Mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Biz Club: MWH Biz Club


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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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