Behind The Grid – Life As An Influencer
Even though influencer marketing is a hot commodity on Instagram there is still a negative stigma surrounding influencers. This stigma is really just a general fear about influencers, and I want to shine a light on the fact that influencers are just people!
That’s why I’m so excited for you to meet today’s guest, Alice Bingham, who is an influencer on Instagram with over 40K followers.
Alice is passionate about sharing and exploring her version of Healthyland with her beautiful tribe of goddesses. Her content is about fuelling her body with nourishing food, creating healthy recipes, self love discussions, moving the body and the ups and downs of motherhood.
During this episode, Alice is going to share what an average week looks like for her, how she creates content and how she has gotten through some influencer mindset blocks, along with three things someone starting in the influencer industry needs to know.
>> [0:25] This episode is proudly brought to you by my Social Method Society, which is my online learning academy for women growing businesses using Instagram.
>> [0:57] If you are wanting to know more about the Social Method Society or if you want to be made aware of when I do open up the doors again for the next intake, then the best thing you can do is head over to socialmethodsociety.com. From there, you’ll be able to jump onto my waitlist and be the first to know when doors open again.
>> [1:30] Today's guest, Alice Bingham, is actually a Member of the Social Method Society and she recently recorded an entire Masterclass with me that was all about diving deep into Influencer Marketing. This Masterclass was something we released exclusively for my Society Members and these ladies are LOVING it.
>> [2:08] Alice is passionate about sharing and exploring her version of Healthyland with her beautiful tribe of goddesses. Her content is about fuelling her body with nourishing food, creating healthy recipes, self love discussions, moving the body and the ups and downs of motherhood. And she has grown her Instagram account to over 40K loyal tribe members!
>> [3:20] During this episode, Alice is going to share what an average week looks like for her, how she creates content and how she has gotten through some influencer mindset blocks, along with three things someone starting in the influencer industry needs to know.
ALICE'S INFLUENCER JOURNEY
>> [5:20] Alice has always had the urge to help and inspire people. She found that health and wellness had a big impact on her life, and so Alice wanted to share that journey.
>> [10:25] When Alice first founded @aliceinhealthyland, she was using Instagram as a diary of sorts. She was influencing then, when she wasn’t realising it. Whenever someone asks her she owns the fact that she’s an influencer!
>> [13:04] Alice helps business owners by providing a marketing platform for them by being herself. She has built the trust and credibility on Instagram!
>> [15:40] Instagram is a great way to gain brand awareness and sales. The trust is becoming more and more important because people buy from people!
>> [16:50] Alice’s friends and family used to say that she got a lot of stuff for free, but in reality they don’t see the hours of work that goes into creating content.
HOW DOES ALICE DEAL WITH SNARKY COMMENTS?
- Snarky comments about influencer marketing do not bother Alice anymore.
- Alice blocks out any snarky comments.
- It’s okay to shrug off any hateful comments, so you can focus on showing up with consistency.
>> [21:35] Alice has a helping nature in her, but she had to learn how to balance paid influencer work and gifted influencer work. This caused her to have to get comfortable saying no to opportunities.
>> [23:02] If you’re listening to this episode, and you’re a member of the Social Method Society, there is a Masterclass available for you that is all about working with influencer marketing.
>> [24:30] If you’re passionate about making it as an Influencer, then you should consider doing these three things.
ALICE’S TOP TIPS IF YOU WANT TO BECOME AN INFLUENCER
- Be yourself! People love to see the real you. They can relate and connect more with you! Stay true to who you are. Do you really want to be influencing your community about things you don't love yourself.
- Find your niche and own it with confidence.
- Engage with your following. You will grow if you are kind and open to your audience!
>> [27:00] Alice spends 30 minutes per day replying to her audience (whether in DM, in comments, etc.).
>> [29:45] Many Instagram users are intimidated to leave a comment on the post of an influencer because they view themselves as just another person in the audience.
>> [35:00] With Instagram not showing likes, Alice feels like she’s doing better on Instagram.
- Likes don’t define who she is or what she can provide for her audience.
- The amount of likes used to give Alice anxiety.
>> [37:20] Alice switched from giving a rate card to sharing a media kit with potential businesses she’s going to collaborate with.
>> [38:05] If you’re thinking about incorporating influencer marketing into your marketing campaign, don’t be afraid to reach out and ask the influencer for their media kit.
>> [42:47] Thank you so much for joining me on this episode of the Mums With Hustle Podcast, Alice. You are a wealth of knowledge, and I can’t wait to see all of the tags and mentions inside of the Society and on Instagram by all of the ladies who love you.
>> [43:18] I want to briefly remind you that you can jump on the waitlist now to be notified for when doors to the Social Method Society open again! They will only open one more time this year, so don’t miss out! Head on over to socialmethodsociety.com and jump on the waitlist now.
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