MWH 268 : Overcoming Fears Of Visibility On Instagram with Peta Borg

MWH 268 : Overcoming Fears Of Visibility On Instagram with Peta Borg

MWH 268 : Overcoming Fears Of Visibility On Instagram with Peta Borg

Have you ever cringed at the thought of putting your face behind your brand? Have you ever been nervous to speak on a video to your audience? Or jump-on and do an Instagram Story, or post a picture of yourself, or have overall fears of visibility on Instagram….

Then this episode is for you.


I’m sitting down with Peta Borg! She is a mum to three children and accounts manager for their family owned and operated food distribution business. Along with husband Jamie, they are celebrating 20 years of owning their own business, PJ’s Food Distributors.

She is co-founder of The Argyle Affair, a foundation of artisan market, and also owns Local & Co Hampers. Now in its 4th year of trading, the business has grown from strength to strength, and along the way it has built wonderful relationships with clients and makers alike.

In this episode, we are going to talk about:

  • How to grow your product-based business using Instagram
  • How to work through that fear of visibility and embrace vulnerability in marketing
  • Why it really is important for your own confidence and resilience that you surround yourself with other supportive business women.

The truth is, consumers are becoming more savvy when it comes to supporting businesses and who they're going to give their hard-earned dollars to. People want to know who is behind a brand, especially when it comes to online shopping.

When they see you as they go to your Instagram account, it increases the trust in in your brand and within the products and services you provide. When the trust is there, it speeds up their decision-making process.

That’s why it’s super duper important that we get really comfortable showing up and humanizing our brands, not just in 2021 but beyond, as we market our business forward.

And if you’re serious with growing your business with Instagram in 2021 and beyond, head-on over at!

The Social Method Society is my membership where I help women grow their business through Instagram marketing. Doors are opening very, very SOON! Girlfriend, pop your name down on the waitlist.

Until next week, stay happy in your hustle.


Facebook: @localandcohampers
Instagram: @localandcohampers


Facebook: @mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Biz Club: MWH Biz Club


Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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