MWH 437 : From 800 to 10K Followers in Six Weeks Using This Instagram Reels Strategy with Arzelle Van der Merwe

MWH 437 : From 800 to 10K Followers in Six Weeks Using This Instagram Reels Strategy with Arzelle Van der Merwe

MWH 437 : From 800 to 10K Followers in Six Weeks Using This Instagram Reels Strategy with Arzelle Van der Merwe

In this week’s episode, I am joined by my beautiful Social Method Society member Arzelle Van der Merwe where she shares the exact Instagram Reels strategy she did to grow her followers from 800 to 10k followers in just six weeks!


In this episode, you will also hear:

  • How Arzelle created an online business from her zone of genius vs. zone of excellence.
  • Three types of Instagram Reels that work better for sharing, saving and to increase your following.
  • The importance of knowing your audience identifier and mastering your Instagram hooks.
  • Different Instagram metrics Arzelle tracks to see the type of content that works for her audience.
  • How and why she launched her online course even with a small audience.

From 800 to 10K Followers in Six Weeks Using This Instagram Reels Strategy

By the end of the episode, I’m also leaving you with two Instagram Reels experiments you should do for your own audience:

  1. Go and do Instagram Reels that includes an audience identifier then put on your call to action and pair it with some creative visuals. Don’t forget to pick some music that makes sense with your audience.
  2. Go into your Instagram insights and have a look to see what content of yours gets the most saves, most shares and grown your following. Try to recreate them.

Let me know how you did once you’ve completed these experiments by sending me a DM on Instagram @mumswithhustle or email me at

I’m also excited to let you know that I have a new mentorship program for women who desire to grow their course or membership in the Freedom Filled™️ Way.

This year-long mentorship program is designed to help you build courses and memberships that are freedom-filled, give you life, and reward you abundantly. Whether you're feeling burnt out, your growth has stagnated, or you need strategies to scale and manage your course or membership efficiently, this program is for you. Go to to learn more!

Until next week, stay happy in your hustle.


Arzelle is a seasoned fashion designer, educator, and textile artist with over 16 years of experience as a lecturer in fashion design at prestigious institutions worldwide. Passionate about guiding beginner sewers on their creative journey, Arzelle brings a wealth of knowledge and expertise to the table.

With a focus on slow fashion, self-expression, and mindfulness, Arzelle's mission is to foster an appreciation for self-made items while preserving valuable skills in an era dominated by fast fashion. Through private 1-on-1 sewing lessons in Singapore and a comprehensive online beginner's fundamental sewing course (soon to be membership), she empowers individuals to overcome frustration and uncertainty, transforming into confident sewers.


Instagram: @sew_on_and_sow_forth


Facebook: @mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle


Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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