MWH 540 : She Had 200 Email Subscribers. 12 Months Later She Had 10,000. The Tess Thompson Story

Hey lovely,

A year ago, Tess ran a webinar and two people showed up. One of them kept her camera off.

This week she welcomed her 430th member.

Tess runs an online mat Pilates membership for women over 50 across Australia and New Zealand, and this conversation is the whole journey in one sitting: the launch that flopped, the pattern she almost missed, the moment she stopped marketing to “anybody and everybody” and got brave about who she really serves.

We go deep on the strategy, with real numbers the whole way through.

What you will hear inside this episode:

• The first debrief question that changed everything: who is actually buying, and what do they have in common?
• Why “anybody and everybody” is the fastest way to sell to nobody
• How her Million Dollar Message™ shaped the name of her webinar, her ads, her emails, and her entire launch runway
• The audience belief she has to dismantle before anyone signs up (and how she does it in every ad, email and class)
• Her real launch numbers: 5,879 free class registrations, an 18% average 24-hour conversion rate, 180 new members in one launch
• Growing from 200 to 10,000 email subscribers in a year, with a 40% open rate, on just 4,000 Instagram followers
• Why she rings wobbly almost-members on the phone, and converts more than half of them
• What she had to say no to so the business could grow: doing it all herself

And underneath all of it, the real shift: deciding to be a business owner instead of a content creator.

If you are growing a membership, planning your next launch, or quietly wondering whether your small audience is “enough,” this episode will answer that question with receipts.

Your next step: if you are ready to grow and scale your own digital business with this kind of support, go to tracyharris.co/apply to find out more about Freedom Filled® Business Mentorship and apply.

With love, Tracy 🤍

Visit Tess on Instagram here.

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
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CONNECT WITH ME

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Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

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