MWH 544 : The $800K Launch I Never Told Anyone About (And Why the Waitlist Made It Happen)
MWH 544 : The $800K Launch I Never Told Anyone About (And Why the Waitlist Made It Happen)
I am coming clean.
A couple of years ago, I ran an $800,000 launch and I did not tell anyone about it. Not on Instagram. Not on the podcast. Not to my broader community.
I felt like a knob, if I am honest. I felt like sharing that number was gloating. I thought about the people in my world who do not make that in a lifetime, and I stayed quiet.
I regret that now. Because the how of that launch is exactly what so many of you are asking me for right now.
There was no live launch event. No webinar. No masterclass. No challenge. No endless yapping videos on Instagram.
It was a waitlist-only launch. That is it.
In this episode I am pulling the curtain back on why your waitlist is the most under-used, most misunderstood asset in your launch, and what to do differently starting today.
Inside this conversation:
- Why your waitlist is an offer, not an announcement, and what changes the moment you accept that
- The one sentence almost every woman is saying on Instagram that quietly kills her list growth
- The honest question you need to answer before you post a single waitlist promo
- Real, doable incentives that turn a passive list into a warm room ready to buy
- What your waitlist tells you about pricing, messaging, and bonuses long before you write your sales page
- Why the businesses growing the fastest are the ones with the quietest launches
- What you get to keep doing between every launch, not just before your first one
This one is for coaches, course creators, practitioners, creatives, and digital service providers who are ready to launch smarter, not louder.
If you want me to walk you through my complete launch system inside a freedom-filled container, come and join us. Freedom Filled® Business Mentorship is open. The Freedom Filled® Mastermind waitlist for the 2027 cohort opens applications at the end of October.
Head to tracyharris.co/apply or tracyharris.co/mastermind to learn more.
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
- Freedom Filled® Business
Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Discover more here. - Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here. - Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here. - FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maximum impact. Get your free checklist here.
CONNECT WITH ME
Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle
LOVE THE MUMS WITH HUSTLE PODCAST?
Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!
If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.
About Tracy
As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.
you might also like
FREE Reels Guide For Business Owners
Grow your following, boost your reach and grow your business with INSTAGRAM REELS.
Swipe 10 of the most effective Instagram Reels content ideas for business owners right now - including secret strategies my members and I have used to skyrocket our engagement (I'm talking over 40K views on a single REEL within 24hrs)!