MWH 552 : How Ali Broinowski Built, Launched And Sold Her First Online Course At 57

You do not need a big audience.

You do not need a slick launch, a webinar funnel, or perfect tech.

What you need is to commit in front of people who will hold you to it, and then personally invite the right-fit women who are already waiting.

This week I sit down with Ali Broinowski, founder of Cloth & Feather in regional New South Wales, and now The Curated Home Method. Ali came into the Freedom Filled® Mastermind at the start of this year with no online course and no experience launching a digital offer. She is now mid-delivery of her first cohort, and she is telling the truth about all of it.

Including the part where she opened the doors and nobody came.

This one is for the coach, the creative, the practitioner and the service provider who has been quietly sitting on expertise she has not packaged up yet. If you have ever wondered whether it is too late, Ali is 57 and just getting started.

What you will take away:

• Commitment beats intention. Life will always hand you a reason to put it on the back burner, so say it out loud to a room that expects you to deliver.
• A small warm list, personally invited, will out-convert a launch you are not ready for. 40 on the waitlist, doors open, silence, then one woman, then individual emails took it to 10.
• Aim for five in your first launch. Five is imaginable, and five is a real cohort.
• Use the strategies that match the size of business you actually have. Under 50 on a waitlist means you invite every single person yourself.
• Real beats polished. A brand new account, 37 unedited posts, one front facing reel filmed in the car at 4.30pm in bad light, and a community that grew from 50 to 4,716 people.
• Your buyers write your messaging. Launch on your best educated guess, then refine the promise from what your first cohort tells you they got.
• You do not have to be good at everything. Your highest value is the CEO seat, not the automations.

Before you go: have a think about what you would package up if it were not too late and you were not too far along. Then hit reply on the email, or send me a message over on Instagram at @tracyharrisco and tell me. That is the whole ask this week.

Connect with Ali:

Website 🌐: https://www.clothandfeather.com.au
Instagram 📲: https://www.instagram.com/cloth.and.feather

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
   Freedom Filled® Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
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2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
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CONNECT WITH ME

Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @tracyharrisco
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

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