MWH 555 : Your Income Depends On Your Business Model

Hey lovely,

I want to tell you about the day I ugly cried at the clothes horse. Not a little tear, the full shaking, can't catch your breath kind of cry. It had nothing to do with the laundry.

Two weeks earlier I'd launched my first online membership and gone from $0 to $15,000 a month in recurring income, off a single four day launch. Before that I had a business built on one on one coaching, Instagram audits and a launch based course. It made good money, but it was a feast and famine roller coaster. Every dollar needed a new launch or a new client conversation to unlock it, and that is not freedom-filled®.

In this episode I share the full story behind that moment, and the principle that changed how I build businesses for good: unpredictable income is not a sales or skill problem, it is a business model problem. And the way you fix a model problem is by building a different model.

What we cover:

• Why I launched my first membership terrified, and before it was even built
• How to spot the ongoing need in your audience that becomes the seed of your recurring offer
• How I scaled that one membership to $400,000 in 12 months (and eventually over $4 million) using my Freedom Filled® Webinar Launch System, on repeat
• Why most plateaus are not a marketing problem, they are a complexity problem
• Why simplifying to one offer, one message, one launch system comes before you try to scale further

If your income goes up and down and you have been telling yourself it is because you are inconsistent or bad at sales, this episode is for you.

Xx Tracy

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled® Business
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CONNECT WITH ME

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Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle

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