Starting Your Fashion Business

MWH 181 : Starting Your Fashion Business With Nicole Di Rocco of My Nicolita

Starting Your Fashion Business

It is my absolute favorite thing in the world to help you create and start your dream business. With my hand on my heart, I want to let you know that you CAN have it all without the guilt and without the overwhelm.

In today's episode, I'm chatting with someone who has taken some huge leaps and bounds to grow her business!


Today's guest is Nicole Di Rocco! Nicole helps creatives who are interested in the fashion industry confidently take their fashion idea from sketch to sample to sales. In 2003, Nicole started a Fashion Swimwear Brand that has been distributed throughout the United States and was recently featured on CNBCs Billion Dollar Buyer.

Over the past 16 years, Nicole has worked with Fortune 500 companies and individuals to help them launch a few styles to entire collections into mass market. She knows first hand what it's like to go from an idea on the back of a napkin to seeing your products come to life.


During this episode, Nicole is sharing her best tips and strategies to crazy successful product launches.

1. Introducing Nicole!

Nicole is someone who has taken some huge leaps to grow her business. I'm so excited for you to learn more about her!

Key Points We Discussed:

Who is Nicole?
What is Nicole's biz journey?
How did Nicole found her biz?

2. Product Offerings

Nicole started her business journey with only one sample! From there she learned that you can launch anything with a good and decent sample to test. In this section, Nicole is sharing how she visualised her product offerings.

Key Points We Discussed:

How did Nicole begin to visualise her product offerings before launching?
What steps did Nicole take?
Why should you validate your idea before investing in inventory and marketing?
What will having a good sketch of your idea help with?

  • Begin to cost product.
  • Create samples.
  • Work with vendors who will actually take you seriously.

3. Launching

Nicole has become a pro at launching! In this section, I pick Nicole's brain and we discuss all about launching a business and successful product launches.

Key Points We Discussed:

What is Nicole's advice for women who are launching a new business?
What goes into a successful product launch?

  • Pre-launch with a sample.
  • Create an easy pre-order with bonuses/ incentives.
  • Create a private FB group/private IG account with a small group of friends and family to ask for feedback.
  • Take people on the journey to your launch.

What are Nicole's top three do's when it comes to launching new products online?

  • Ask what is your big vision for your brand.
  • Think about your inspiration and why you want to launch your brand or product.
  • Design with Purpose.

What are Nicole's top three don't's when it comes to launching new products online?

  • Do not start buying fabrics or trims at a local shop when you have not planned out your product yet.
  • Try not to start making inventory before you launch.
  • Don't determine your price based on just from your competitors.

What is Nicole's visual roadmap for launching?


Thank you so much Nicole for joining us on the podcast! This episode was such a blast.

I'm wondering if you have a fashion biz idea bubbling away in your head? Tag me in your IG Stories (@mumswithhustle) if you do, as I'd love to hear all about it because getting pen to paper to flesh your ideas out really helps you see your vision come to life.


Nicole has an epic free masterclass for you From Dream To Launch that you can sign up for via her link below!

Website: /
Instagram: @nicole_di_rocco
Facebook: @NicoleDiRoccoo


Facebook: @Mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Biz Club: MWH Biz Club


Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

share the love


About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

you might also like

FREE Reels Guide For Business Owners

Grow your following, boost your reach and grow your business with INSTAGRAM REELS.

Swipe 10 of the most effective Instagram Reels content ideas for business owners right now - including secret strategies my members and I have used to skyrocket our engagement (I'm talking over 40K views on a single REEL within 24hrs)!

Reels Freebie Ipad Cover