MWH 132 : The Power of Story In Business with Michelle Knight of Brandmerry

The Power of Story In Business

Did you know that storytelling will be the biggest business skill you need in this digital age? It's true! Storytelling allows you to take the essence of your brand beyond your products and services to form a deep and emotional connection to your customers and tribe.

I tell my clients and students all the time that in order to build that desired know-like-trust factor, you must build relationships through story! Let your customers and followers relate to you, be inspired by you, and truly want to know YOU and your brand.

Storytelling is at the heart of success for businesses… and in today's episode, you're going to find out why!


So, I am really excited for today's conversation because we're covering a topic that I am so, so passionate about.

Today's guest is Michelle Knight! Michelle is a mother, wife, world traveler and avid storyteller. She is also a Branding and Business Coach and the founder of Brandmerry. Michelle works with female entrepreneurs who are struggling to gain visibility and traction in taking their business to the next level and she supports them in tapping into their story. Her biz journey has been incredible. In just 9 months, Michelle launched her freedom-based biz and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.

During this episode, Michelle is going to tell us all about the importance of storytelling and how to use it to create a stand out brand and message that positions you as an expert in your industry.

Welcome, Michelle!


This episode was seriously a lot of fun for me because I'm so passionate about encouraging mums to share their stories. If you've ever wondered how to convey your brand's story to create a message and stand out biz, then grab a pen and paper because this episode is for YOU.

1. Introducing Michelle!

As soon as I came across Michelle, I knew I had to get her onto my podcast. She has such a beautiful energy that surrounds her and such an amazing story to tell. She has achieved so much already in her biz, and I'm really excited for you to meet her.

Key Points We Discussed:

Who is Michelle Knight?
What is Michelle's biz journey?
How did Michelle found Brandmerry?

2. Becoming An Entrepreneur

It doesn't matter how much experience you have in the biz world, fear is fear. When you take the leap into entrepreneurship, it's no joke. It's scary as hell, but in the end so, so worth it! In this section, Michelle is sharing how to overcome your fears and take the leap into full-time entrepreneurship.

Key Points We Discussed:

Why is taking the leap into entrepreneurship so scary?
What advice does Michelle have for mums wanting to take the leap?

  • Believe it is possible.
  • Lean in to the discomfort.

What quote really resonates with Michelle?

3. The Importance of Storytelling

Storytelling is something I always encourage my clients to intertwine throughout their brand and Insta feeds. There IS power in story, and story helps build relationships.

Key Points We Discussed:

What is the importance of telling your authentic story?
How do our stories make us more relatable?
Why is social media shifting to a less “fake” approach?

How do people connect with stories?

4. Telling Your Story

So you now know how important telling your story is, but how do you tell your story in a way that inspires your audience? Listen closely and get your pen and paper ready, this section is packed with tips!

Key Points We Discussed:

How can a mum get clear with her story?

  • What has led you to this moment?
  • Get REALLY grounded in who you are and what you bring to the table.
  • Identify your superpower or what you do that no one else does.

How should a mum figure out if her audience cares about her story?

In what ways can a mum begin feeling worthy of telling their story?

How does Michelle recommend overcoming negative self-talk in order to share her story?

  • Develop a mantra.
  • Do the inner work.
  • Ask yourself do I have a fear of worthiness? Is it making more money that’s scary? Not making enough? Not feeling worthy of online attention or sharing your story and why?

What ways can mums tell their story?

  • Share your core stories (how you got here)
  • Give real-life examples
  • Show behind the scenes looks into your life


Michelle is offering an awesome freebie to my MWH Podcast audience that will help you get to the core of what your business should be about.

If you have yet to step into your own business, this is the perfect resource for you!

Snag Michelle's Discover Your Niche Workbook here:

[button text=”Discover Your Niche” url=”” class=””]



This podcast is proudly brought to you by the Mums With Hustle Store where you can find digital and e-products designed to help you set goals in your life and business and improve and level up when it comes to Instagram Marketing. Head on over to the Mums With Hustle Store to check out our Instagram Audits.


Michelle is always doing something exciting. She has tons of amazing opportunities coming up from launching her signature group program Roadmap to Freedom and hosting her first retreat for female entrepreneurs.

Facebook: @brandmerrycoaching
Instagram: @brandmerrycoaching


Facebook: @Mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Biz Club: MWH Biz Club


Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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