How To Use Instagram To Grow Your Etsy Business
Can you really use Etsy to grow a successful and thriving business? YES!
There are so many ladies who use Etsy as their business platform and they are seriously killing it, today’s guest included!
Today’s guest is Soraya Riffi! Soraya is the owner and creator at My Bebe Cadum, a handmade personal gift boutique. She creates personalised gifts that can be customised down to the littlest details, creating gifts that you are proud to offer.
It's her mission to ensure you make your loved ones feel special by spoiling them with thoughtful gifts for special occasions, to say thank you and because everyone deserves to be spoiled every once in a while (yourself included!).
During this episode, Soraya is sharing how to use Instagram to grow your Etsy business, how she’s gained clarity to increase her momentum, her revenue and ultimately, quit her corporate job.
Let’s get into it!
>> [0:35] This week’s episode is brought to you by the Social Method Society is an online membership academy designed for female entrepreneurs growing heart centered, impact driven businesses using Instagram.
>> [1:32] So if you’re wanting to get more business, elevate your brand on Instagram, and turn followers into eager buyers who rave about you, then you need to join the Society today via socialmethodsociety.com. Doors will be opening for a limited time in February, so don’t miss out on getting access and exclusive bonuses.
ABOUT TODAY’S GUEST:
>> [2:08] Onto today’s episode with one of my Members who is running a very successful Etsy business and she was recently chosen as one of our Social Method Society’s Member of the Month!
>> [2:50] Today’s guest is Soraya Riffi! Soraya is the owner and creator at My Bebe Cadum, a handmade personal gift boutique. She creates personalised gifts that can be customised down to the littlest details, creating gifts that you are proud to offer. It's her mission to ensure you make your loved ones feel special by spoiling them with thoughtful gifts for special occasions, to say thank you and because everyone deserves to be spoiled every once in a while (yourself included!).
>> [3:26] During this episode, Soraya is going to share how to use Instagram to grow your Etsy business, how she’s gained clarity to increase her momentum, her revenue and ultimately, quit her corporate job.
>> [4:20] Soraya was born and raised in France, though she has been living in Australia for 15 years.
SORAYA’S MASSIVE WIN:
>> [5:47] Since we’re all about celebrating massive wins in the Social Method Society, we wanted to highlight that Soraya quit her corporate job!
>> [7:12] Soraya decided to go all in on her business and live her life by design. She planned to resign from her corporate position; however, the week before the date she planned to resign, she freaked out and was ready to cancel everything. But then she posted a very vulnerable post in the Social Method Society Facebook group, where she admitted that she was feeling awful that she was going to resign and put her manager in a bad position. After leaning on her Society Sisters and hearing all of their support, she felt ready to resign.
>> [11:00] Resigning from her corporate job has changed everything for Soraya. She does more for her business, she feels more confident, and she’s so excited for her businesses future now that she has more time to truly focus on her biz.
SORAYA’S MINDSET SHIFTS:
>> [12:27] Soraya had to do a lot of deep work on her mindset and the foundation of her business before taking the leap to resign from her coroporate job and going all in on her business. She wrote down all of her goals and imagined herself a year from now, expressing with gratitude.
>> [14:30] If you’d like to do a scripting exercise, write down what you’re ideal day looks like as the future you. Write it in the present tense and bring in that gratitude so that you make it become more possible. Whatever you focus on, expands.
>> [16:35] What has caused this big shift for Soraya?
- She’s shifted from a limited mindset to a growth mindset.
- Soraya is thinking big.
- She believes success is inevitable.
- Soraya is also embracing going out of her comfort zone more.
SORAYA’S ETSY BUSINESS JOURNEY:
>> [18:18] When Soraya joined the Social Method Society, she was at Stage 1 and she’s been working her way through the Social Method.
- Soraya saw a massive difference in her revenue after gaining clarity and a solid foundation for her business.
- She ended up reaching her first 5 figure month, which is massive for a handmade business.
>> [20:57] What is Soraya’s favourite way of using Instagram to bring in more traffic to her Etsy store?
- Soraya loves using IG stories, even though she used to be self-conscious about her french accent, but now she is loving all the positive returns of using IG.
>> [22:26] Soraya runs her business predominantly through Etsy, but it’s really no different than selling through your own website. You still need a brand, coherent shop, product line, a marketing plan, etc. What are Soraya’s three best tips for selling on Etsy?
- Make sure you use quality photos.
- Use long-tail keywords in your title, description and tags.
- Try having a minimum of fifteen listings so the first page is full.
>> [27:08] I had an absolute blast chatting with Soraya! If you haven’t already popped your name onto the Social Method Society waitlist then make sure you do because doors are opening on February 24th. Make sure you go to socialmethodsociety.com.
>> [28:27] If you give the scripting exercise a go, please make sure you tag me on Instagram (@mumswithhustle) so I can check it out and support you!
CONNECT WITH SORAYA:
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