Sterling and Son

Lucinda – Sterling and Son

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I’m a university Arts student, I major in Sociology and History and would love to become an ESL teacher after some further study. I’m also a blessed mother of one amazing little boy and fiancé to a super supportive, generous and caring man. We live in the Southern Highlands of NSW, which is where I started my small business from home. Like so many others, I was on maternity leave and my humble Etsy shop became a creative outlet for me and a little dream come true. I have a love of colour and aesthetics and a background in gemology and jewellery design and retail. I make all my accessories while my little cherub sleeps, I design what I love and I hope others do too!

Top 3 Tips for Starting an Online Store

  1. Be organized, make lists, prioritize, be disciplined with your time
  2. Constantly work on your product photography – think like a consumer when you review your photos 🙂
  3. Promote your product and other handmaidens too. I love the handmade revolution, especially the flexibility it allows for stay at home mums – wouldn’t it be awesome if we are all winning?!

Instagram @sterlingandson
Website https://www.etsy.com/au/shop/sterlingandson
Facebook – Sterling and son

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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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