How A Market Presence Can Grow Your Product Based Business WITH ROCHELLE AUSTIN
The beauty in having an online product based business is that you can continue to analyse and grow your business as you learn more about your target demographic. One of the downsides is that you don’t get as much of an opportunity to go out and mingle with your people.
Market stalls are an exceptional way to really get to know your ideal customer. From talking to them about price points, to colours and style and even crafting your unique selling point. Nothing beats human connection! Today’s guest credits her online success to the groundwork she put in hosting market stalls across Sydney and she’s sharing all of her insights with us on this week's podcast.
THIS WEEK’S PODCAST
Rochelle Austin is the founder of Summerblossom, gorgeous flower crowns and headwear. Rochelle has expanded her business to include fresh and silk flower crown workshops. Rochelle was originally a graphic designer but her passion for headwear led her to launch her very own business, Summerblossom.
Rochelle is also a hustling mum to Violet and has so many insights to share with us today. Welcome to the podcast Rochelle!
WHAT YOU WILL LEARN
- Everything you need to know about markets
- What you can gain from hosting a market stall or pop-up store
- Styling tips to create an award winning market display
- How to successfully execute a market stall with tips and tricks
A LOWDOWN ON WHAT WE TALKED ABOUT
- Rochelle's biz journey and how it all started because she saw some really beautiful flowers in Vogue.
- Why Rochelle loves markets and what she gained from having a market presence.
- The small differences between market stalls and pop-up stores.
- Fail-proof tips and tricks to run a successful market stall or pop-up store.
BONUS
To receive 25% off everything at Summerblossom, use the code ‘mumswithhustle’ at checkout. SHOP HERE
WHAT'S NEXT FOR ROCHELLE?
I’d love to put a different narrative out there. I hustled hard and now I have choices. For now, I’m so happy to be working a couple of hours a day and spending time with Violet. Who knows, in the future that may change. It may change with my next venture.
That’s where I’m at, and I really hope that helps some other mums out there who are looking for that all elusive balance. That it’s ok to be small, successful and content with that.
CONNECT WITH ROCHELLE
Web: www.summerblossom.com.au
Instagram: https://www.instagram.com/summerblossom_rochelle/
Facebook: https://www.facebook.com/summerblossom.handmade
Oh and if you’d like practical & valuable creative inspiration & tips for your small biz, check out Rochelle’s new Insta Account – The Style Squad!
I’d like to say a big thank you to the wonderful Rochelle who shared so many actionable tips for product based businesses. Amazing!
CONNECT WITH ME
Web: https://tracyharris.wpengine.com/
Facebook: https://www.facebook.com/Mumswithhustle/
Instagram: www.instagram.com/mumswithhustle
Twitter: https://twitter.com/MumsWithHustle
Biz Club: https://www.facebook.com/groups/mumswithhustle/
P.S. Love MWH Podcasts? Review me on iTunes!
About Tracy
As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.
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