MWH 160 : 5 Cardinal Rules For Instagram Success

5 Cardinal Rules For Instagram Success

There are a lot of beautiful entrepreneurs who question their worth and their service based off of not getting enough followers, likes, etc. on IG. This lack mindset is doing so much damage…

How would your mindset change if you were set up for success on Instagram?


Today I'm sharing the 5 cardinal rules for Instagram Success, so you can make the most of your IG and truly grow an amazing online community that thrives.

1. Instagram Purpose

What is your Instagram purpose? You must know your IG purpose, if you truly want to lay the groundwork to success!

Key Points I Discussed:

Why should you get clear on your Instagram purpose?
How can you craft a content strategy that leads people on a journey to your end goal?

2. Be On IG For Business

Make sure you're set up on Instagram as a Business Profile. This not only screams professional, but you're going to get access to some incredible and highly valuable Instagram features and tools.

Key Points I Discussed:

Why should you be set up on Instagram as a Business Profile?
What are the benefits of being set up on IG for Business?

  • You get access to analytics.
  • The ability to use email and contact buttons.
  • Your posts can include shopping tags/tabs.
  • IG for Business gives you additional opportunities to share links!

3. Your Content On IG

To be successful on IG, you have to be willing to put your face to your account. Consumers want to see the face of the person they are interacting with. Product shots and stock images have their place, but so does your beautiful face!

Key Points I Discussed:

What aspects of your life are you willing to show on the ‘Gram?
Why should you choose 2-3 areas of your personal life that you want to bring into your brand?
How can you show these personal aspects of your life and brand without messing up your IG aesthetic?

  • IG Stories
  • IGTV

Why do consumers want to see the face of the person they're interacting with?


If you are leading from a place of true heart and service, if your content is geared at satisfying your audience and not yourself, you will see your numbers go up. Remember, where focus goes, energy flows!

Key Points I Discussed:

Why should you value every follower, but not obsess over the numbers?
How is social media a long-term strategy?
What is the importance of focussing on your followers and NOT the unfollowers?

5. Engage, Engage, Engage

This might blow your mind, but posting is not the only way to be discovered on the ‘Gram. You should be engaging more than you post!!

Key Points I Discussed:

Why should you engage more than you post?
How often do you have to post?

  • You don't have to post everyday, but you DO have to engage with your audience and on the posts of others.

In what way will engaging help your target audience will see you?


This episode of the Mums With Hustle Podcast is brought to you by The Social Method Society. It is an online marketing academy for women looking to start, grow, and scale profitable and heart-centered businesses on Instagram and beyond!

Don’t miss out of what hundreds of women are already accessing to build the business of their dreams and create the life they desire! Join the waitlist for the next intake of my Social Method Society.


Facebook: @Mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Biz Club: MWH Biz Club


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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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