MWH 015 : What is the ‘Why’ behind what you do? Ani Tuna (MumLife Australia)
Defining and understanding your WHY is the topic of this week’s podcast. Every single decision you make about your business should ALWAYS come back to your WHY – think of it like your business compass.
At it’s simplest, your why reminds you why you get out of bed to do what you do (so important when you’re a mum and your energy and focus is being pulled into 100 different directions). Your why will help you make decisions that are right for YOU: if it just doesn’t feel right, more often than not, that’s because it doesn’t align with your why.
This is a cracker of an episode to kick off the new working year. To make the most out this week’s podcast, I have shared a video with you HERE. It’s Simon Sinek’s TED Talk and it’s all about the WHY! Check it out, then when you have a spare moment, pop the podcast on and get ready to be blown away. Let’s get into it!
Topics discussed within this episode:
- Defining and understanding your WHY
- Monetisation – when you don’t sell a physical product
- Purposeful collaboration
- Challenges of motherhood
The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child's Developing Mind
Ani and I discussed this book in some detail on the call. It comes highly recommended from MumLife Australia and can be found in both audio and physical form here:
Connect up with MumLife Australia at:
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MumLife Website
About Tracy
As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.
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