MWH 152 : Don’t Make These Mistakes When Marketing Your Events with Jade McKenzie of Event Head

Don't Make These Mistakes When Marketing Your Events

Did you know that you can reap some BIG success from planning small events? You totally can! Not only that, but you can really see events level up your biz and you as an entrepreneur. #ItsAWinWin

Plus, events are a great way for you to network and grow your tribe!

I seriously love speaking at and attending various events for businesses. I've attended so many, and I keep being blown away by how much truly goes into each event from the planning to the marketing and so on.

So I wanted to take a bit to chat with an expert on event planning, and give you some seriously actionable tips and strategies to ensure your next event is a major success!


I see a lot of women in my tribe having a go at running some events, and I just thought about how I wanted to help you take your events to the next level with this podcast episode!

Today's guest is Jade McKenzie, owner of Event Head. She is 5 x internationally award winning event professional and business coach with over 15 years’ experience in event management and business development in the corporate, not for profit and entrepreneurial sectors. Jade specialises in working with entrepreneurs and businesses ranging from start-ups to multi-millionaires who want to create successful and sustainable events.


During this episode, Jade is going to chat with us all about the role events play in growing your brand and business, how to plan a successful event for your biz, and the biggest mistakes people make when marketing their events and how to avoid them.

1. Introducing Jade!

I seriously love Jade's energy, and I cannot wait for you to get to know her in this section.

Key Points We Discussed:

Who is Jade McKenzie?
What is Jade's biz journey?
How did Jade found her biz?

2. Using Events To Grow Your Brand

Events are a great way to position yourself as a leader in your niche, while also showing your potential customers what your vibe is so that they can connect with you on a deeper level! You can seriously use events to grow your brand, and in this section, Jade is spilling the details on how.

Key Points We Discussed:

How to plan events if you're an introvert?

  • You have to show up and be present.
  • Do what is good for you.
  • Know what is the best scenario for you.
  • Focus on the outcomes.

Why you should approach everything from a place of service?
What roles does Jade see events playing in growing a brand and business?
How do events position you as a leader in your niche?
What is the importance of knowing the objectives of your event?

3. Planning Your Events

When planning your events there are some classic do's and don'ts! In this section, I picked Jade's brain to get her best and most actionable tips for planning a successful event.

Key Points We Discussed:

What are the do's of planning a successful event?

  • You have to know your why.
  • Plan effectively.
  • Do quality work.

What are the don'ts of planning a successful event?

  • Plan your event bit by bit (6-8 weeks). Don't wait until the last minute!
  • Don't exceed your budget! Be resourceful.
  • Connect with every single person in the room in a meaningful way. Don't let anyone leave without saying hi or goodbye.
  • When planning your event, don't do it all by yourself.

4. Marketing Your Events

If you want to host a successful event, then you've got to market it properly! In this section, Jade is sharing how you can get more people to attend your event and she's letting us in on the biggest mistakes people can make (and ways to avoid them!).

Key Points We Discussed:

What are some of the biggest mistakes people can make?

  • Being realistic around numbers.
  • Lack of urgency. Why should people buy their ticket now?
  • Forgetting to focus on the benefits of your event.
  • Budget – Not setting a budget is a huge mistake!

How can biz babes avoid these mistakes?
Why you must be marketing and promoting your events?

  • You should be creating excitement around you event at least 3 times per week for 8 weeks.

Topics you can talk about on Social Media when marketing your event?
What is the importance of social proof?
What are some strategies on selling tickets pre/on launch?

  • Have them sign up on a waitlist.
  • Reward the waitlist with access to Early Bird tickets.
  • Ramp up your marketing as Early Bird ends.


Jade has an entire suite of free resources to help you plan successful events!

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Isn't Jade just one lovely chick? Special thanks to Jade for being such a wealth of knowledge and an amazing guest here on the Mums With Hustle Podcast.

As always, if you're feeling brave I want you to take a picture of yourself or your surroundings and tag me @mumswithhustle in your Instagram Stories showing me how you get your hustle on!

Don’t miss out of what hundreds of women are already accessing to build the business of their dreams and create the life they desire! Join the waitlist for the next intake of my Social Method Society.


Jade would love for you to come and hang out with her on Instagram!

Instagram: @theeventhead
Facebook: @eventhead


Facebook: @Mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Biz Club: MWH Biz Club


Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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