MWH 416 : My Content Marketing Predictions and Trends for Instagram in 2024

MWH 416 : My Content Marketing Predictions and Trends for Instagram in 2024

MWH 416 : My Content Marketing Predictions and Trends for Instagram in 2024

In this week’s episode, I’m going to share with you my content marketing predictions and trends for Instagram in 2024!

This episode is for you if you are woman who is growing her online course business, her membership business, her coaching business, her service-based business or if you sell a physical product. These strategies – well, trends – that I’ll be sharing are applicable to you regardless of your niche!


It is important for us as business owners to stay up-to-date with the changes in content marketing, especially on Instagram as it is our core marketing platform. Instagram plays a vital role in growing our audience, brand presence, email list, and fueling our launches.

By understanding the latest trends and strategies, we can avoid marketing with outdated tactics and instead leverage the opportunities that Instagram offers.

In this episode, I walk you down three major shifts that are particularly relevant for women in business regardless of you niche:

  1. Authentic Content Wins: Authenticity is the key to connecting with our audience. People are craving transparency, genuineness, and relatability. Perfectly produced content is no longer popular, instead people like to see content that feels real and personalised. Embracing our true selves and allowing our unique voice to shine through will inspire and energise our audience.
  2. Brand Collaborations: Collaborating with other brands, creators, and influencers is becoming increasingly important on Instagram. Inside my Social Method Society, I encourage members to explore collaboration opportunities through content strategies like Instagram Story takeovers, going live with others, and cross-promotion. By leveraging brand collaborations, we can expand our reach and connect with new audiences.
  3. Short Form Video Content: Short form videos, such as those in Instagram Stories and Reels, are dominating the platform and capturing the attention of users. These videos allow us to deliver engaging and innovative content that tells a story. As user behavior evolves, Instagram's algorithm favors short form video content. Incorporating this trend into our content strategy will help us connect with our audience more effectively.

Remember that the future of Instagram content marketing is so bright and so full of opportunities. It's not doom and gloom. The algorithm is not out to get us and change is good. These trends will strategically position you to grow your business on Instagram in 2024.

And if you're ready to take your Instagram for Business game to the next level, then I warmly invite you to join the waitlist for the Social Method Society.

The SMS provides a framework for growing your business to six figures and beyond using Instagram. Countless women have used this method to create successful businesses and build beautiful lives for themselves. The Social Method Society is accessible and affordable, making it a valuable investment for your growth. Go to and pop your name down on the waitlist NOW!

Until next week, stay happy in your hustle.


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Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle


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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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