g-your-membership-on-instagram.mp3" ] In this episode, I’m going to walk you through launching your membership on Instagram with the power of reels!

MWH 419 : The Power of Reels: Launching Your Membership on Instagram

MWH 419 : The Power of Reels: Launching Your Membership on Instagram

In this episode, I’m going to walk you through launching your membership on Instagram with the power of reels! These are the secrets for using reels to grow two of my longstanding memberships, Social Method Society and Inner Circle Mastermind, which also work to add thousands of people to my email list and drive traffic to my weekly podcast.

Get a pen and paper for this one because it's a bit of a mini training and maybe this is an episode that you want to bookmark or put on your favourites or come back to time and time again because it is that good.


I want to give you the strategy pieces that I use to have thousands of people opting into my launches, downloading my freebies and becoming members. How you use reels can have a powerful impact on your membership growth. So, let's dive in and discover how you can leverage reels:

The Power of Reels: Launching Your Membership on Instagram

  1. Creating Authentic Reels Content: Establishing a genuine connection and fostering an engaged community.
    This approach will help you build trust, resonate with your audience, and attract like-minded individuals who are eager to join your membership community.
  2. Reframing Hooks: Increasing engagement and converting viewers into members.
    Mastering the art of reframing hooks will significantly boost your conversion rate and contribute to the success of your membership launch.
  3. Caption Secrets for Reels that Convert: Enhancing storytelling and driving action.
    By leveraging caption secrets, you can effectively complement and amplify your video content.
  4. The Magic is in DMs: Building personal connections and converting leads.
    By implementing smart DM strategies, like utilizing tools such as ManyChat, you can engage in personalized conversations, answer questions, and provide value to potential members.

Here’s a little assignment to help you implement the learnings from this episode – use this template to create a hook that speaks to your ideal customer:

For Instagram Reels:
Dear algorithm,
show this to (insert audience) who want to (insert their desire) this year.

For captioning your post:
Caption to begin with ” Here's your strategy” or “Secrets 👇🏽”

Then let me know if these hooks have been helpful to increase engagement with your audience! Email me hello@mumswithhustle.com or send me a DM on Instagram @mumswithhustle. Track and measure those insights. Have a look at how much reach it gets compared to your other pieces of content, and let's keep moving forward together! I’m also opening the doors to my Social Method Society this March, pop your name down on socialmethodsociety.com to get on the waitlist.

Until next week, stay happy in your hustle.


Web: www.tracyharris.co
Facebook: @mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle


Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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