Starting A Business - Should You Self Fund or Get Investors_ - Blog Tile

MWH 134 : Starting A Business – Should You Self Fund or Get Investors? With Carrie Kwan of Mums & Co

Starting A Business – Should You Self Fund or Get Investors?

Did you know many mamas give up starting their business because of how daunting the process is? Sad but true, and writing that sentence literally breaks my heart. #InsertCryingFace

I never want you to feel as if you shouldn't go into business. If you have a dream, you should achieve it and I'm going to try my hardest to ensure you do!

This week, I've invited a special guest onto the podcast to chat all about succeeding through the start up phase and sourcing the funding your biz needs to thrive.


Ooh, today's episode is going to be a good one for the mums listening who are just hoping to start their business and want to know all about getting investors and raising capital for your biz. Today we're talking money, honey.

Today's guest is Carrie Kwan the Co-Founder of Mums & Co. She is deeply passionate about inspiring women, particularly mums, to realise success in their business. Carrie founded, a digital lifestyle guide in 2008 which was shortlisted for Mumbrella Readers Choice Awards and has grown to over 100,000 followers.

During this episode, Carrie is going to share some hot tips and strategies to help you navigate the start up journey, understand the different ways to source a cash flow, and secure a loan or investor for your biz so you can hit the ground running.

So, let's all give a warm welcome to Carrie!


This episode was such a great and empowering conversation to have. I hope you have your pen and paper handy because Carrie is going to give you so many tips, strategies, and terms to research that your head might spin from all of the content coming your way!

1. Introducing Carrie!

Carrie is a peer of mine, and I'm so excited that she took the time to come onto the podcast to chat about some pressing questions you may have regarding funding your biz.

Key Points We Discussed:

Who is Carrie Kwan?
What is Carrie's biz journey?
How did Carrie found Mums & Co?

2. Your Start Up Journey

The start up process can be seriously daunting, especially for mums who have minimal opportunity to work on their business. A common question my tribe asks is what should they focus on first, invest in first, do first, when everything seems important but time is and money is lacking? Carrie is going to dive deep into what you should be focussing on first in your start up journey!

Key Points We Discussed:

How to navigate the start up journey?
Why you should keep chipping away at aspects of your biz?

  • Believe it is possible.
  • Lean in to the discomfort.

What should you focus on first in your start up journey?

  • Find your why
  • Think about a business plan
  • Take an MVP approach
  • Surround yourself with a personal AND business network
  • Stay focussed and always focus on your customer and the problem you’re trying to solve – be obsessive!

3. Sourcing A Cash Flow

When starting a business you need some money, and there are always a ton of terms thrown around making the funding process even more confusing! So, in this section Carrie is going to give it to us straight and tell us how to source a legitimate cash flow.

Key Points We Discussed:

How are financial concerns a major barrier to launching a biz?
How should a mum turn an idea into a commercial business?
What funding opportunities are available to mums?

  • Angel Investors
  • Grant Opportunities
  • Loans

4. Attracting Investors

Attracting investors could seriously help your business take off! Carrie's going to share her tips and strategies to help you attract your ideal investor.

Key Points We Discussed:

In what ways can a bizmum attract investors?

  • Know what type of investor you want to get into bed with
  • Make it known to everyone that you’re seeking capital (friends, neighbours, your accountant)
  • Get your pitch pitch perfect


If you have ever wondered – How do I fund the start or growth of my business? Can I raise capital? Will others invest? What are the top marketing tips for 2018? Then you should join me at the MPowered Conference brought to you by Mums & Co on June 18, mama!

MPowered has been created by Mums & Co to help women in business learn about:

  • Marketing for fast growth…on a shoestring budget
  • Best-practice money management
  • Setting your business up to succeed
  • How to rapidly grow your customer base, how to get the most from influencer marketing, how to increase your social media following, and how to gain free media exposure.

I will be there running the Instagram workshop and speaking on the Influencer Marketing panel.

You'll also experience:

  • An EPIC speaker lineup
  • Business Skills workshops
  • Gourmet catering
  • Free onsite childcare
  • Networking opportunities

The entire day is only $89, and if you can't make the whole day #CozMumLife then you can buy a half day ticket for $46.

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Carrie is gearing up for the Mums & Co MPowered Conference taking place on June 18, 2018. Catch Carrie LIVE with me on Facebook this Wednesday, June 6 at 12:00 PM (Sydney) to carry on this conversation around funding.

Facebook: @ausmumsco


Facebook: @Mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Biz Club: MWH Biz Club


Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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