Monetising Your Lifestyle Blog - Blog Tile

MWH 139 : Monetising Your Lifestyle Blog with Sally Obermeder And Maha Koraiem Of SWIISH

Monetising Your Lifestyle Blog

Have you thought about starting a blog that brings in a monthly revenue or are you hoping to monetise your existing blog? If you've answered “yes” to either of these questions then keep reading!

On today's episode of the Mums With Hustle podcast, we're going to deep dive into discussing how to start monetising your blog through various income streams with insight from some really amazing guests who are building an empire from their lifestyle blog.


Today, I'm joined by the high vibing sister duo behind the all-encompassing, true lifestyle blog, Yep, it's the Swiish sisters Sally Obermeder and Maha Koraiem! No doubt you've come across their joyful smiles, fashion finds and tasty eats, if you aren't following them already on Instagram, you will be by the end of this podcast episode! began with the vision to share Sally’s expertise for discovering chic, affordable and fabulous finds for a stylish lifestyle. In addition to, you can catch Sally co-hosting Channel 7’s national news and entertainment show, The Daily Edition and both Maha and Sally are dedicated philanthropists, working alongside various charitable organisations as ambassadors and supporters.


You are in for a serious treat with this episode. During this episode, we're talking about all things blogging! We're going as deep as covering why you must establish your why, the importance of knowing your ideal avatar, and how to start monetising your blog through various income streams!

1. Introducing Sally & Maha!

The two things I love the most about these two kickass women are that they are no BS and pure hustle and heart. So let's hear their story and learn a little more about Sally & Maha's journey!

Key Points We Discussed:

Who are Sally & Maha?
What is their biz journey?
How did Sally and Maha found their biz?

2. Establishing Your Why

I cannot stress enough that establishing and knowing your WHY is one of the most important aspects of starting and growing your business or blog.

Key Points We Discussed:

What does SWIISH stand for?

  • Stylish Women Inspiring Inner Health and Happiness

How do you recommend women in business establish their why?

  • Figure out what resonates with you the most.
  • Most business owners think of an idea they’re passionate about and then realise there’s nothing out there similar in the market and that becomes their why.

Why is it important to be passionate about what you're doing?

  • If you’re passionate about something, the why is always easy.

3. Nailing Your Ideal Avatar

A big challenge at the beginning of setting up or conceptualising a business is often defining your target audience and really nailing that description of your avatar. I asked Sally and Maha to discuss their ideal SWIISH chick!

Key Points We Discussed:

Who is your SWIISH chick?
How does having a clear understanding and vision of your ideal avatar shape what you do in biz?
In what ways will you be able to better serve your tribe if you know your ideal avatar?

4. Introducing New Revenue Streams

Sally and Maha run a lifestyle blog with several revenue streams. In this section, they're sharing some of the ways they've managed to introduce new revenue to their site.

Key Points We Discussed:

How did knowing your ideal avatar allow you to expand into new revenue streams?
Why you should learn how to diversify?
In what ways do Sally and Maha recommend women monetise their blog?
What 3 actionable tips can you implement to start a blog with revenue?

  • Don’t put all of your eggs into one basket. It’s important to have several income streams so if it’s a slow month in one area, you have another area to fall back on. If you’re not at that stage of your blog or business yet, keep your day job and do your passion project as a side hustle until you’ve got the income to do it full-time.
  • Be your own cheerleader. This is Sal’s favourite piece of advice. It’s not everyone’s job to cheer you on, it’s your job to cheer yourself on.
  • Think about all the ways in which you can repurpose the content that you are creating. For example, if you have a blog about photography, there’s no reason why you can’t use your content to create an eBook on tips for photography. You’re doing the work anyway so you need to think of the ways you can monetise it.

Why must you do your market research before starting a blog?


This episode of the Mums With Hustle podcast is brought to you by our Instagram Audits. If you have ever wanted expert eyes cast over your Instagram marketing, I would love to be the one to do that for you. Get ready to see a shift from where you are now to where you want to be!

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As always, I want you to take a picture of yourself or your surroundings and tag me @mumswithhustle in your Instagram Stories showing me how you get your hustle on!


Sally & Maha have some exciting collaborations coming up that they have started working on and they can’t wait to share more.

Facebook: @swiishbysallyobermeder
Instagram: @swiishbysallyo | @sallyobermeder | @maha_koraiem


Facebook: @Mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Biz Club: MWH Biz Club


Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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