MWH 417 : Instagram Pre-Launch Strategies for a Successful Launch of Your Membership
In this week’s episode, I’ll be diving deep into three advanced pre-launch strategies specifically designed for Instagram which you can use to have a successful launch of your online membership. These strategies are all about drumming up awareness and excitement before opening the doors to your membership!
Instagram Pre-Launch Strategies for a Successful Launch of Your Membership
These strategies are not only for those who already have a membership, but also for those who are considering adding one to their business will help set you up for a successful membership launch.
Strategy #1: Utilise storytelling with carousel posts.
Create engaging carousel posts that share the success stories of your current members. Take your audience on a journey of transformation by showcasing before and after images or videos. Celebrate the incredible progress your members have made and inspire others to see themselves in those success stories. By highlighting these stories, you allow potential members to see themselves in the experiences of others, which can greatly influence their decision to join.
Strategy #2: Create interactive Q&A Instagram Stories.
Throughout your pre-launch runway, engage your audience through interactive Q&A stories. Ask specific questions about their frustrations, pain points, or challenges related to your niche. By addressing their current state and offering solutions, you will inspire them to move towards a future state of pleasure and fulfillment. T
Strategy #3: Provide sneak peeks through Instagram Reels.
Provide sneak peeks through Instagram Reels. Sneak peeks generate curiosity, interest, and excitement. Since a membership is not tangible, it can be challenging to show members exactly what they will be getting. Use Instagram Reels to showcase exclusive content, resources, or behind-the-scenes glimpses of your member portal or Facebook group. These sneak peeks will generate buzz and anticipation for your upcoming launch.
By implementing these strategies, you'll create more awareness around your membership offer and set yourself up for a launch that truly shines. Whilst many people focus solely on the open cart period, remember, the magic lies in the pre-launch phase.
The strategies are simple to do, but the follow through is the hard part and you deserve to be seen and celebrated for when you do that. So email me firstname.lastname@example.org or DM me on Instagram @mumswithhustle. When you do these let us know your results because we are so interested in celebrating you! And if you need help implementing, I encourage you to join us at the Social Method Society. Go to socialmethodsociety.com and pop your name down on the waitlist.
Remember, you're not just promoting your membership when you show up on Instagram, you are offering a solution to someone's problem. You are offering a supportive community for people that are seeking one. You are offering transformative experiences.
So be really confident in your prelaunch runway. Get excited. Your audience is going to match your level of excitement and belief in your membership. So make sure that that is really high. You’ve got this!
Until next week, stay happy in your hustle.
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As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.
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