MWH 438 : Why I Stopped Doing Challenge Launches

MWH 438 : Why I Stopped Doing Challenge Launches

MWH 438 : Why I Stopped Doing Challenge Launches

In this week’s episode, I’m going to share with you the reasons behind my decision to stop doing challenge launches.

Discover the reflections and strategic shifts that led to my embracing a more efficient and effective launch strategy that I now implement in my business – the webinar launch.


In this episode, we will delve into:

  • The Time Demands of Challenge Launches:
    • Challenge launches require extensive planning, content creation, and community management.
    • The significant time investment questioned the necessity of these elements for building trust and community.
  • Audience Considerations:
    • The audience's time constraints and natural drop-off rates in multi-day challenges.
    • The importance of making transformation accessible and efficient for participants.
  • The Success of Webinar Launches:
    • The experiment with webinars showed equal conversion rates with less time required.
    • The optimisation of the webinar process led to a scalable launch model.
    • Teaching the webinar funnel to top clients, resulting in faster and easier growth.
  • Benefits of Webinar Launches:
    • Time Efficiency
    • Engagement and Impact
    • Scalability

This episode is packed with insights and actionable takeaways for anyone looking to optimise their launch process. Let me know if you are also planning a webinar launch or if you already did one, how did it go? Share your thoughts and your journey by sending me DM on Instagram @mumswithhustle or email me at I love celebrating you.

Also, if you would like to access my webinar launch method in more depth and alongside business owners who are ready to step into their next level, then join us in my Inner Circle Mastermind. Go to to get on to the waitlist now!

Until next week, stay happy in your hustle.


Facebook: @mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Mums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle


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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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