MWH 201 : Turning Connections Into Clients with Suzi Dafnis of Her Business

Turning Connections Into Clients

When you are asked what you do for a living, what do you say in order to make connections?

One of the keys to moving more towards connection is to feel comfortable and confident communicating your value in a way that is clear and concise.

Today’s episode is going to set you up for success when it comes to speaking about what you offer and who you serve.

Today’s guest, Suzi Dafnis, will be teaching you how to formulate your own Connection Statement through her four step process.

Suzi is the CEO at HerBusiness, a collaborative and supportive community. For over 20 years, she’s helped women develop the skills and the network to go from being a solopreneur to growing a sustainable business.

During this episode, Suzi is going to share what exactly a Connection Statement is and why it’s important. She will also be sharing how to create your own Statement so that you are better able to turn your connections into clients!

Key Takeaways:

>> [0:23] This episode is proudly brought to you by mumswithhustle.com which is the ultimate online learning hub supporting mums in starting, growing and scaling drop dead gorgeous businesses.

>> [1:28] Many of you have taken the time to leave me a review on Instagram, which I really appreciate! When you do this it makes us more discoverable, and we can reach as many women as possible. That is truly what our mission is about at Mums With Hustle. We want to empower women through quality content, rich conversation, and inspiring stories that motivate action!

>> [2:03] This week’s episode is going to see you using a formula to create a compelling statement that you can share everywhere (in real life and online) that gets your message across without being salesy. This way you start turning connections into clients!

>> [2:38] Today's guest is Suzi Dafnis! Suzi is the CEO at HerBusiness, a collaborative and supportive community. For over 20 years, she’s helped women develop the skills and the network to go from being a solopreneur to growing a sustainable business.

>> [3:35] During this episode, Suzi is going to share what exactly a Connection Statement is, why it’s important and how to create your own so that you are better able to turn your connections into clients!

>> [6:15] Suzi’s BIG passion is helping women business owners who want to grow great businesses, create their ideal lifestyle and make a difference in the world.

>> [8:41] Like Karl and I, Suzi and her husband, PJ, work together (but in separate offices!). They’ve had to really define what their roles are!

>> [9:52] Why is a “Connection Statement” so important to connect with your audience, clients and customers straight away?


  • A Connection Statement is a simple way to explain what you do so that people know immediately who you serve, and also who you are not for.
  • Your Connection Statement helps prevent entrepreneurs from getting tongue-tied so they can talk about what they do without confusion and start making more sales.
  • When the other person gets what you do, it’s easy for them to support you and refer you.

>> [13:02] When it comes to your Connect Statement, the first place you need to start is by thinking about who you are serving.


  • Know who you are going to target.
  • Even though you may have a number of different ideal clients, likely there’s a particular type of person that is most suited to your product or service and the way that you deliver it.
  • Remember, when we don’t have a specific type of client in mind, we can waste time spending our time and attention on the wrong people.

>> [17:00] Step 2 of Suzi’s Connection Formula is to know your client's pain point or problem.


  • There are internal and external pain points.
  • Identify the results that you can get for that ideal client (this result should be what alleviates their pain).
  • Address the problem by knowing how to solve it!

>> [22:51] Step 3 of the Connection Formula is to look at what you’re offering that will actually get results for your clients.


  • The more specific you can get your “what” the better.
  • When you know and can communicate the results you can get for a client/customer, you have the makings of your offer – what it is that you want to sell them.
  • Your “what” needs to match the needs of the ideal client from above.

>> [27:20] The fourth thing you need to know before you can communicate your value is HOW you get results for your customers/clients.

>> [30:40] You need to be using a Connection Statement that is 1-2 clear sentences so that it’s simple enough to draw someone in.

>> [32:15] I would love to see my Social Method Society Members coming into the Facebook Group and using the hashtag #ConnectionStatement and sharing theirs!

>> [33:11] Please make sure you download Suzi’s additional resource!

[button text=”DOWNLOAD NOW” url=”http://bit.ly/special-mums-with-hustle” class=””]


>> [33:50] A Connection Statement is a subset of a Speaker’s Move. There are three ways that you can get more clients/customers and create connnections:

  • Show up
  • Speak Up
  • Lift Up

>> [37:25] You should always practice your Connection Statement!

>> [38:10] Suzi is going to be hosting a free workshop where she dives deep into your Connection Statement! You can find out more at getnewclientsworkshop.com.

>> [40:06] At the beginning of this episode I mentioned that Suzi interviewed me on her podcast where I chatted all things Instagram and how to grow your audience. You can listen to that HERE.

>> [40:55] I’d love to take this time to remind you that we are running a giveaway for those of you who do choose to leave us a five-star review until the end of October! So, if you’d like to be in the running to receive a prize from me in the mail then head on over to iTunes and leave a five-star review along with your Instagram handle.


Website: www.herbusiness.com
Instagram: @herbusiness
Facebook: @HerBusiness


Web: www.mumswithhustle.com
Facebook: @Mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
Biz Club: MWH Biz Club


Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.

I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!

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About Tracy

As the founder and CEO of Mums With Hustle, I have the best day job in the world: teaching entrepreneurs how to grow their beautiful businesses online. When I started the business, that was everything I wanted, but since then, it has grown into something much bigger. Now, I get my joy from helping women find their zones of genius within a community that truly celebrates their success. I truly believe that when women choose to band together, we can do anything - and if you feel the same, there’s a place in the MWH community for you.

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